Prysmian unveils new global brand to support its commitment to lead the energy transition and digital transformation challenges.
"Dear customer,
During our recent Capital Markets Day, we unveiled "Connect, to lead," our new strategy designed to leverage our market leadership position and spearhead our worlds need for energy transition and digital transformation.
Today, I am proud to present one of the key-asset that will support and amplify our strategy: our new brand Prysmian. A bold new step in the transformation of our brand. A daily reminder for us to drive towards our ambition to anticipate the future, the values we believe in, and the commitment we have made to the world around us and the communities in which we live and work.
In an ever-changing economic and social landscape, our objectives have evolved. Our brand transformation represents Prysmian's unprecedented journey, the entrance into a new era while still embracing the history that has made us a reference point in the industry.
Striking a perfect balance between innovation and continuity, expressing how we evolve while preserving our foundations and the prestige we have earned.
With the new brand, we have chosen to emphasize our proactive commitment to the energy transition and our decision to promote and adopt increasingly sustainable approaches.
This commitment is reflected directly in our visual identity, symbolizing our determination to shape the circular nature of future of energy through cutting-edge solutions that respect the environment and meet the ever-evolving needs of our society.
The rebranding is not only a statement of intent but also a tangible commitment to expanding our presence in new markets and delivering innovative solutions to an increasingly diverse audience. Our growth is fueled by the trust that our customers, employees, and shareholders have placed in us over the years, and we are determined to reciprocate that trust with concrete and ongoing results.
I am thrilled to share this new pathway towards new growth and a sustainable future with you.
Best regards,"
Franck Baron,
France & Belgium General manager
Prysmian
The planet’s pathways